Blog

Scaling Your ABM Programs with the Lattice Data Cloud

We are excited to announce the joining of Lattice in an exclusive partnership with Dun & Bradstreet to further advances marketers’ ability to scale ABM.

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Operationalize Your Marketing ABM Programs with Lattice Predictive Ratings

With Lattice Predictive Ratings, marketers can now manage volume targets for various marketing and sales programs in an automated way.

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Solving the last-mile problem for ABM

Want ABM success? Having good account and contact data is critical to having contextual conversations with your target accounts.

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Account Based Marketing and The Future of B2B Markets

Learn what Engagio's Jon Miller thinks the future is all around ABE, and how aligning your sales, marketing and customer success team around core plays creates business success.

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Put Your Account-Based Marketing & Sales Programs Into Action

Learn best practices from Lattice and Perkuto on how to put your account-based marketing and sales programs to work.

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Pushing the Boundaries of Self-Service Predictive Scoring

Use Lattice's new remodel feature to instantly improve the quality of your predictive models.

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What’s on the horizon for 2017?

Everyone loves to guess what will happen in the next year – some will be right and some will be way off the mark.

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Sales & Marketing Alignment or Collaboration?

Organizational success will be measured by improvements in both marketing efficacy and sales productivity.

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Want Success in the Gig Economy? Get Data.

No matter the atmosphere, gig economy startups have the potential to succeed, but only those who rely on data will realize their full potential.

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Seeing is Believing

Cornerstone OnDemand sees amazing results from their predictive programs.

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Preparing your Enterprise for AI: Lessons from predicting sales for B2B

Artificial Intelligence (AI) lurks behind consumer applications, often without...

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In the Land of AI, Context is King

The world is going full-on AI. In our personal lives, tools like Apple’s Siri, Amazon Alexa and Google Now are becoming more mainstream...

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Making the Case for Predictive Marketing and Sales

Many companies out there are asking, what can predictive do for me? A recent webinar with SiriusDecisions …

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Get the Inside Scoop on Account-Based Everything

Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, …

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Fix your Funnel with Predictive Marketing and Sales

While it may be hard to believe, Q4 is just around the corner. And since Q4 is historically the …

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Security Never Takes a Holiday

We’ve been hearing an increasing number of questions about data security, specifically about security certifications. People want to …

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Scaling ABM with Predictive Analytics and Marketing Automation

We’ve been talking a lot lately about the importance of scaling your ABM programs to your top 500 …

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Combining Storytelling and Science to Create Real Revenue

As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical …

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The Next Generation Platform for Account-Based Everything is Here!

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales …

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Marketing’s Role in the Age of the Customer

Over the past few years there has been a power shift in the B2B space, away from marketing …

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The Age of Transparency

Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit, but it was a topic …

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Why Shared Data is Leading to Better Marketing and Sales Experiences

We’re seeing extreme growth right now in marketing and sales organizations that collect an ever-growing amount of data …

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Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust?

Intent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of …

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Now Available On the AppExchange!

Regardless of whether you call it “Account-Based Marketing” or “Account-Based Sales Development” or “Account-Based Everything” this …

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Marketing Nerds Take Over MME16

One of the best parts about attending conferences is the sheer number of smart people that congregate in …

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Why Scaling Account-Based Marketing is So Important

ABM processes help focus the marketing and sales efforts of any company, and push towards creating that kind …

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The ABM Revolution is Here!

Like any good revolution, the ABM revolution has come in with a bang, smashing through existing traditions and …

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Are you reaching your decision makers in real-time?

Buyers are now in possession of unlimited information and online content has become a dominant driver for …

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One Size Does Not Fit All – Part 2

In my last post I highlighted the importance of having …

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One Size Does Not Fit All

Predictive vendors can seduce you with the promise of needing only one model …

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Do you need help from the marketing nerds?

In just a few weeks, thousands of marketers will be swarming Las Vegas for Oracle’s Modern Marketing Experience, where they’ll …

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Successful Companies Create Successful Customers

Customer success is the hallmark of a great company. If your customers aren’t seeing value and talking …

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Chasing Unicorns at MarTech 2016

One of the major topics that appeared at this year’s MarTech conference was unicorns. No, not the …

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From 50 to 5,000 to 5 Million!

B2B companies have been doing Account-Based Marketing (ABM) for years. Their efforts, however, have …

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Enriching Your Account Universe: Turn Data into Revenue

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers …

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What the AlphaGo victory means for Marketing and Sales

Image via www.gogameguru.com and the Bridge Group We live in an incredible era where science-fiction …

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The Era of Account-Based Marketing at Scale

4 Steps to Scaling ABM with Predictive Analytics 2016 is indeed the year of ABM. And …

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Flipping the Funnel with Account-Based Marketing

This is a guest post from our partner Sangram Vajre, CMO at Terminus – we’re joining him …

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One Company | One City | One Lattice

Here’s an idea: Take all Lattice employees at each office location (we have five) and bring them together in one …

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The SLAs You Need for Predictive to Work

Our customer success team works very closely with our customers to ensure that value from predictive can be …

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Predictive Marketing 101: How to Operationalize your Predictive Scores

7 Predictive Marketing Ideas Now that you have a predictive score for your leads you probably have plans to …

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A Lattizen Year in Review – Top Content

With 2016 knocking at the door, I wanted to take some time to reflect on some of Lattice’s biggest hits in...

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Smiling’s our Favorite – Happy Holidays from Lattice

Here’s what happens when you deploy predictive marketing from Lattice. As told by Buddy the Elf: You realize you...

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How to Get Real ROI from Predictive Marketing and Sales

Predictive marketing and selling can provide an enormous upside for enterprises. By supplying insights into customer and prospect...

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Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel

How do you know two B2B marketers are talking about account-based marketing? Their lips are moving. – Joe Chernov...

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The Most Important Metric for Predictive Marketers

A few weeks ago I published an article in AdExchanger titled “Should A Data Scientist Lead Your Marketing Team?...

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Data-driven Marketing: Where Has All the Storytelling Gone?

Think about what inspired you as a child. Did you read a story about an astronaut and decide...

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I Like Big Stacks and I Cannot Lie

If there’s one thing a marketing operations manager is passionate about, it’s their technology stack. So as we look towards...

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Top Takeaways from #SDTechX

Last week SiriusDecisions hosted its inaugural Technology Exchange in San Francisco. As soon as we heard about the...

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Using Predictive Analytics in 2016 to Drive Full-Funnel Demand

Smart Planning to Hit the Ground Running in the New Year Quick, what are you thinking? Thankfully, this year is...

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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

How Predictive Marketing Can Help You Acquire New Customers Year over year growth is something that all companies are looking...

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Does Your Team Have the Right Skills to Deploy Predictive Marketing?

Predictive analytics skills are in great demand. In terms of skills sought, analytics/predictive analytics are in high demand at more...

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Forbes Insights: The ROI of Predictive Marketing

An overwhelming majority of executives with experience in predictive analytics indicate the technology has already delivered a positive return on investment.

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Forbes Insights: Predictive Marketing Enters the Mainstream

Imagine being able to predict the buying habits of your customers before they even visit your site. Picture being a...

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Predictive Marketing: What Really Matters

Predictive Analytics, Predictive Marketing, Predictive Intelligence, Big Data, Intent Data and it goes on… All of these terms are being …

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Account-based Marketing: It’s Time to Flip

“Ever stop and wonder if everything you know about B2B marketing is wrong?” That’s the question on the top of Sangram...

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The Makings of an Award-Winning Video Marketing Tech Stack

We’ve returned to planet Lattice after spending a wonderful time at Space Camp, Vidyard’s annual video marketing conference. We had...

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A Quick Look at Dreamforce Attendees #DF15

By now we are all settled and rested from the whirlwind that is Dreamforce – the keynotes, the sessions, the...

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Excellent Customer Service = Revenue Success

“We needed a rallying cry across the organization so that everyone believed putting customers first was critical.” This...

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Exploring the Cloud Expo at #DF15

After months and months of planning, the world’s largest software conference came to a close last week. Dreamforce is unlike...

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Sales Enablement: Paving the Last Predictive Mile with Insights and Execution

Marketers are always looking for ways to increase alignment with sales and ensure that reps follow up on leads they...

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Your Guide to Lattice at Dreamforce #DF15

It feels like yesterday that our Lattice crew was adding another crazy/inspiring/thrilling Dreamforce to the books. We can’t believe...

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The Untapped Potential of Existing Customers

Is understanding the purchasing and renewal trends of your current customers a priority? We’re all in the business of...

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Top Marketing Priorities for CMOs

What are your most pressing marketing initiatives? As we plan the remainder of 2015 and gear up for 2016, it’s...

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What’s the Full-Funnel Effect?

How Predictive Drives Value at Every Stage of the Revenue Cycle NEW RESEARCH SHOWS THAT PREDICTIVE MARKETING TOOLS HELP MARKETERS GROW REVENUE...

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How to Use SLAs to Get Sales and Marketing on the Same Page

How would you grade your marketing and sales alignment? Be honest. Now be a shade more honest – SiriusDecisions states...

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#AutomationVacation End of Summer Reading List

What’s an automation vacation? As savvy modern marketers, we know you worked hard all winter to optimize your tech stack and...

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Are You Ready for Predictive Marketing?

Introducing Lattice’s Predictive Marketing Maturity Model A few weeks back I blogged about the difference between predictive marketing and...

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Customer Marketing Ideas: Tami Monahan Forman of Return Path

“When done well, customer marketing benefits everyone.” For most organizations new customers represent less than 20 percent of total revenue...

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Customer Marketing Ideas: Jessica Cooper of Alfresco

Customer success, customer marketing, customer experience, customer advocacy. These are just some phrases to describe the shift in focusing on...

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Customer Marketing Ideas: Amy Bills of Blackbaud

“It’s Evolved Marketing” Customer success and customer advocacy go hand in hand. We been syncing up with some of the...

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The New Horizons of Predictive Marketing: What We Can Learn from the Journey to Pluto

For the past week I haven’t been able to scroll through Twitter or Facebook without seeing a picture or two...

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Customer Marketing Ideas: Cate Vanasse of Egencia

We’re deep into our series of Q&As with leading practitioners in the customer marketing space. If you’ve missed our interviews...

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Customer Marketing Ideas: Sasa Zelenovic of Acquia

At Lattice, we believe there’s a hidden opportunity to actively market to existing customers. For some reason, so many companies...

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Customer Marketing Ideas: Cristan Brown of Vision Critical

According to MarketingMetrics, companies have a 60-70% chance of selling more to an existing customer. But many marketers …

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What’s the Future of Account-based Marketing?

The foundation for any successful account-based marketing program is clearly identifying the most promising target accounts. By using predictive marketing to...

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The 8 Evils of Buying Lists

At one point or another all marketers have a goal of growing their marketable database. After all, email is here...

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Comparing Predictive Marketing vs a Predictive Marketing Organization

Predictive analytics is booming. Regardless of industry, use case or department everyone is attempting to find their own secret sauce …

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The Lattice Data Cloud in Action

One of the items our salespeople always discuss with customers and prospects is our Lattice Data Cloud. We have...

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7 Account-based Marketing Resources

Summer Reading Guide on ABM Is your sales team trying to land a collection of big whale accounts? Has your …

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Taking Account-based Marketing to the Next Level with Predictive Marketing

We know how hard it is being a marketer today. That’s why we are bundling smart ideas and tactics from...

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The ABCs of ABM

If you’re a B2B marketer with a pulse, the second acronym in the title of this blog couldn’t have scared you...

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Achieving Escape Velocity: Why We Raised our Latest Round

Predicting buyer behavior has always been marketing’s holy grail. If you can predict who will buy your product...

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Who Owns Customer Expansion?

Who nurtures on-going relationships with customers at your company? Ask 10 different people this question and I’ll bet you get …

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Leveraging Predictive Marketing to Unlock Growth Opportunities with Existing Customers

Senior leaders are under constant pressure to grow their organizations – to beat last quarter’s numbers; to grow organizational and...

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Fist Fights and Lead Scoring: How a Predictive Approach Improved Alignment

Melissa Davies, head of global marketing operations at SLI Systems, is a firm believer in predictive scoring. In fact, she...

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The Keys to Being an Awesome Sponsor at #SDSummit

Well, there we have it. Another amazing SiriusDecisions Summit is in the books! It was the 10th year in fact...

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Taking Advantage of All the Data

Think about what would happen if Google Maps ignored 50 percent of what you asked it to find, and you...

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End Pay, Spray and Pray! – Introducing Prospect Discovery

Every experienced demand generation marketer has been in the uncomfortable situation towards the end of the quarter where they need...

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Who’s Your Favorite #MKTGgenius? #SDSummit

“Surround yourself with people who are smarter and better than you.” – Alex Krawchick, HireVue For the past …

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What Does it Take to be a #MKTGgenius?

For the past few weeks we have been celebrating the marketing elite and inviting extraordinary marketers to join the Society...

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The Rise of the Marketer

With advances in technology, marketing moments with prospects and customers are occurring in more and more places – through websites...

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#MKTGNATION: Rev Up Your Lead Engines with Predictive Scoring

Marketo’s Marketing Nation Summit is in full swing. As you walk around 4th and 5th Streets in San Francisco, you’ll...

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Ann Handley, #MKTGgenius: Write On

I was lucky enough to catch up with one of my favorite marketing geniuses, Ann Handley of MarketingProfs. Ask any marketer...

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Attention, #MKTGNATION: Are You a #MKTGgenius?

#MKTGNATION, We Want to Hear from You! Are you a master of automation, a wizard of segmentation or a sorcerer of lead scoring? If...

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How to Fix B2B Lead Nurturing: Best Practices from #MME15

It’s no secret that demand generation marketers juggle a ton of projects at once. Unfortunately, the first thing that...

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#MME15 Highlight Reel: the Customer, the Account & the Franco

From #FrancoFace to superfluous exhibits of lanyard flair, the inaugural Oracle Modern Marketing Experience last week in Las Vegas showcased...

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The Shift to Account-Based Marketing

Over the past few years, marketers have been talking about the rise of account-based marketing. The B2B buying process is...

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Matt Heinz, #MKTGgenius: It’s All About the Grind

Have you heard about the Society of the Secret Sauce yet? Earlier this week, we announced our members-only club...

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Meet Alex MacLean, #MKTGgenius

Earlier this week we announced the Society of the Secret Sauce, our members-only group which celebrates the marketing...

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