Blog

The Four Ds of Personalization at Scale

Learn the four 'Ds' to have a successful personalization program, based on McKinsey's recommendation.

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Informatica Transforms Their Marketing with Scalable 1:1 Experiences

Informatica, leader in data-driven digital transformation, is a beta member of Lattice’s new platform, Atlas. They shared their ABM journey with Lattice Atlas at Marketo Summit 2018.

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Leader in AI, Strong Performer in ABM

Lattice recently earned a Strong Performer rating in The Forrester New Wave™: ABM Platforms, Q2 2018. Learn what Forrester had to say.

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Why We Wrote the Book on AI and ABM

Learn how marketers can supercharge sales and marketing through artificial intelligence, predictive technologies and account-based strategies.

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Drive Revenue Success with Scalable ABM Programs: Masergy x Lattice

At SiriusDecisions Summit 2018, Masergy was presented with ABM Program of the Year award. Lattice is proud to be a part of Masergy’s ABM journey.

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Lattice x Marketo Accelerate

Lattice Engines proudly joins the Marketo Accelerate partner ecosystem, which is the industry’s first MarTech partner accelerator.

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ABM @ Scale: Meet Lattice Atlas

The Lattice Atlas release marks the next big leap for marketers looking to scale their ABM programs from 50 to 50,000 accounts.

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ABM @ Scale: The Challenge

ABM practitioners have not had a packaged solution that meets the criteria laid out above ...until now. Learn more about Lattice Atlas, the industry’s first platform for driving ABM at scale.

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The Importance of Personalization in Account-Based Programs

Fluke came up with an innovative way to better connect with their prospects by using AI-based personalization in their ABM program.

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Hack the Journey: Use AI and Data to Accelerate ABM

An all-star panel of female marketers discussed the importance of ABM and how they’re making an impact on their organizations using account-centric strategies and tactics.

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Learn How to Use AI and Data to Accelerate ABM

Join us at the Hack the Journey Breakfast sponsored by Lattice Engines, and Dun & Bradstreet to hear business leaders share real-world examples of how they’ve achieved success and driven revenue funnel with ABM.

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How Manufacturers and Distributors Can Accelerate Revenue with AI and Predictive Analytics

In our new eBook we’ll walk through five different ways in which predictive analytics and AI can enable manufacturers and distributors to dramatically accelerate their revenue by increasing share of wallet.

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Jumpstart your Pipeline with Predictive Analytics

Bain & Company believe that with predictive, sales and marketing teams are able to determine the right customers to go after, segment them to create targeted messaging that resonates, and then prioritize outreach.

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Transform Your Revenue Engine with AI

Learn how Lattice's AI platform is transforming how companies like Verizon Enterprise Solutions drive their revenue engines.

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How to Succeed with an AI Implementation

Lattice has come up with a few key ways to ensure our customers have successful AI implementations.

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Making Smart Choices for your Technology Stack

The upcoming SiriusDecisions Technology Exchange conference will help attendees learn to build a best-in-class tech stack for marketing and sales organizations.

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AI and Data: Breakfast of (Marketing+Sales) Champions

Last week, Lattice and Dun and Bradstreet hosted a breakfast with B2B sales and marketing innovators. There were a few key points I took away from the different speaker presentations and follow-on discussions.

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Unlock Growth with AI and Data - Boston

As 2018 approaches, sales and marketing teams are no doubt considering what initiatives they might take on to capture escalating growth targets in the New Year. That’s why we’re excited to announce our first ever Revenue Acceleration Breakfast at the Mandarin Oriental in Boston on September 14, 2017.

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Evaluating the Quality of Your Data Provider: It's Not Just About Data Accuracy

If you are only looking at data accuracy – e.g. correct company name, location, etc. – you are not correctly evaluating how well your data provider is measuring match accuracy.

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Lattice is a Leader in the Forrester Wave™

Marketers “will find Lattice to be a proven solution” and that Lattice has “the most consistent performance” across all of the vendors they evaluated.

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Driving Real ROI with Predictive

Customer success is the hallmark of a great company, so we’re thrilled to see the many different kinds of success our customers are achieving!

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Messy Data Matters Less Than You Think

While your data may be getting cleaner, it will never be perfect. There’s no time like the present to start using your data to make better decisions.

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Enabling the New SiriusDecisions Demand Unit Waterfall

Learn the stages of the new waterfall and how predictive analytics and artificial intelligence supports it.

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AI for Unlimited Segmentation, Unlimited Execution

We are proud to announce the latest generation of Lattice capabilities that enables marketers to improve customer experience across the entire buyer’s journey with a combination of data, AI, and segmentation.

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Scaling Your ABM Programs with the Lattice Data Cloud

We are excited to announce the joining of Lattice in an exclusive partnership with Dun & Bradstreet to further advances marketers’ ability to scale ABM.

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Operationalize Your Marketing ABM Programs with Lattice Predictive Ratings

With Lattice Predictive Ratings, marketers can now manage volume targets for various marketing and sales programs in an automated way.

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Solving the last-mile problem for ABM

Want ABM success? Having good account and contact data is critical to having contextual conversations with your target accounts.

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Account Based Marketing and The Future of B2B Markets

Learn what Engagio's Jon Miller thinks the future is all around ABE, and how aligning your sales, marketing and customer success team around core plays creates business success.

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Put Your Account-Based Marketing & Sales Programs Into Action

Learn best practices from Lattice and Perkuto on how to put your account-based marketing and sales programs to work.

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Pushing the Boundaries of Self-Service Predictive Scoring

Use Lattice's new remodel feature to instantly improve the quality of your predictive models.

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What’s on the horizon for 2017?

Everyone loves to guess what will happen in the next year – some will be right and some will be way off the mark.

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Sales & Marketing Alignment or Collaboration?

Organizational success will be measured by improvements in both marketing efficacy and sales productivity.

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Want Success in the Gig Economy? Get Data.

No matter the atmosphere, gig economy startups have the potential to succeed, but only those who rely on data will realize their full potential.

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Seeing is Believing

Cornerstone OnDemand sees amazing results from their predictive programs.

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Preparing your Enterprise for AI: Lessons from predicting sales for B2B

Artificial Intelligence (AI) lurks behind consumer applications, often without...

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In the Land of AI, Context is King

The world is going full-on AI. In our personal lives, tools like Apple’s Siri, Amazon Alexa and Google Now are becoming more mainstream...

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Making the Case for Predictive Marketing and Sales

Many companies out there are asking, what can predictive do for me? A recent webinar with SiriusDecisions …

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Get the Inside Scoop on Account-Based Everything

Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, …

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Fix your Funnel with Predictive Marketing and Sales

While it may be hard to believe, Q4 is just around the corner. And since Q4 is historically the …

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Security Never Takes a Holiday

We’ve been hearing an increasing number of questions about data security, specifically about security certifications. People want to …

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Scaling ABM with Predictive Analytics and Marketing Automation

We’ve been talking a lot lately about the importance of scaling your ABM programs to your top 500 …

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Combining Storytelling and Science to Create Real Revenue

As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical …

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The Next Generation Platform for Account-Based Everything is Here!

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales …

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Marketing’s Role in the Age of the Customer

Over the past few years there has been a power shift in the B2B space, away from marketing …

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The Age of Transparency

Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit, but it was a topic …

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Why Shared Data is Leading to Better Marketing and Sales Experiences

We’re seeing extreme growth right now in marketing and sales organizations that collect an ever-growing amount of data …

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Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust?

Intent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of …

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Now Available On the AppExchange!

Regardless of whether you call it “Account-Based Marketing” or “Account-Based Sales Development” or “Account-Based Everything” this …

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Marketing Nerds Take Over MME16

One of the best parts about attending conferences is the sheer number of smart people that congregate in …

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Why Scaling Account-Based Marketing is So Important

ABM processes help focus the marketing and sales efforts of any company, and push towards creating that kind …

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The ABM Revolution is Here!

Like any good revolution, the ABM revolution has come in with a bang, smashing through existing traditions and …

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Are you reaching your decision makers in real-time?

Buyers are now in possession of unlimited information and online content has become a dominant driver for …

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One Size Does Not Fit All – Part 2

In my last post I highlighted the importance of having …

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One Size Does Not Fit All

Predictive vendors can seduce you with the promise of needing only one model …

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Do you need help from the marketing nerds?

In just a few weeks, thousands of marketers will be swarming Las Vegas for Oracle’s Modern Marketing Experience, where they’ll …

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Successful Companies Create Successful Customers

Customer success is the hallmark of a great company. If your customers aren’t seeing value and talking …

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Chasing Unicorns at MarTech 2016

One of the major topics that appeared at this year’s MarTech conference was unicorns. No, not the …

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From 50 to 5,000 to 5 Million!

B2B companies have been doing Account-Based Marketing (ABM) for years. Their efforts, however, have …

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Enriching Your Account Universe: Turn Data into Revenue

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers …

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What the AlphaGo victory means for Marketing and Sales

Image via www.gogameguru.com and the Bridge Group We live in an incredible era where science-fiction …

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The Era of Account-Based Marketing at Scale

4 Steps to Scaling ABM with Predictive Analytics 2016 is indeed the year of ABM. And …

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Flipping the Funnel with Account-Based Marketing

This is a guest post from our partner Sangram Vajre, CMO at Terminus – we’re joining him …

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One Company | One City | One Lattice

Here’s an idea: Take all Lattice employees at each office location (we have five) and bring them together in one …

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The SLAs You Need for Predictive to Work

Our customer success team works very closely with our customers to ensure that value from predictive can be …

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Predictive Marketing 101: How to Operationalize your Predictive Scores

7 Predictive Marketing Ideas Now that you have a predictive score for your leads you probably have plans to …

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A Lattizen Year in Review – Top Content

With 2016 knocking at the door, I wanted to take some time to reflect on some of Lattice’s biggest hits in...

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Smiling’s our Favorite – Happy Holidays from Lattice

Here’s what happens when you deploy predictive marketing from Lattice. As told by Buddy the Elf: You realize you...

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How to Get Real ROI from Predictive Marketing and Sales

Predictive marketing and selling can provide an enormous upside for enterprises. By supplying insights into customer and prospect...

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Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel

How do you know two B2B marketers are talking about account-based marketing? Their lips are moving. – Joe Chernov...

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The Most Important Metric for Predictive Marketers

A few weeks ago I published an article in AdExchanger titled “Should A Data Scientist Lead Your Marketing Team?...

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Data-driven Marketing: Where Has All the Storytelling Gone?

Think about what inspired you as a child. Did you read a story about an astronaut and decide...

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I Like Big Stacks and I Cannot Lie

If there’s one thing a marketing operations manager is passionate about, it’s their technology stack. So as we look towards...

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Top Takeaways from #SDTechX

Last week SiriusDecisions hosted its inaugural Technology Exchange in San Francisco. As soon as we heard about the...

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Using Predictive Analytics in 2016 to Drive Full-Funnel Demand

Smart Planning to Hit the Ground Running in the New Year Quick, what are you thinking? Thankfully, this year is...

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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

How Predictive Marketing Can Help You Acquire New Customers Year over year growth is something that all companies are looking...

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Does Your Team Have the Right Skills to Deploy Predictive Marketing?

Predictive analytics skills are in great demand. In terms of skills sought, analytics/predictive analytics are in high demand at more...

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Forbes Insights: The ROI of Predictive Marketing

An overwhelming majority of executives with experience in predictive analytics indicate the technology has already delivered a positive return on investment.

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Forbes Insights: Predictive Marketing Enters the Mainstream

Imagine being able to predict the buying habits of your customers before they even visit your site. Picture being a...

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Predictive Marketing: What Really Matters

Predictive Analytics, Predictive Marketing, Predictive Intelligence, Big Data, Intent Data and it goes on… All of these terms are being …

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Account-based Marketing: It’s Time to Flip

“Ever stop and wonder if everything you know about B2B marketing is wrong?” That’s the question on the top of Sangram...

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The Makings of an Award-Winning Video Marketing Tech Stack

We’ve returned to planet Lattice after spending a wonderful time at Space Camp, Vidyard’s annual video marketing conference. We had...

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A Quick Look at Dreamforce Attendees #DF15

By now we are all settled and rested from the whirlwind that is Dreamforce – the keynotes, the sessions, the...

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Excellent Customer Service = Revenue Success

“We needed a rallying cry across the organization so that everyone believed putting customers first was critical.” This...

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Exploring the Cloud Expo at #DF15

After months and months of planning, the world’s largest software conference came to a close last week. Dreamforce is unlike...

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Sales Enablement: Paving the Last Predictive Mile with Insights and Execution

Marketers are always looking for ways to increase alignment with sales and ensure that reps follow up on leads they...

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Your Guide to Lattice at Dreamforce #DF15

It feels like yesterday that our Lattice crew was adding another crazy/inspiring/thrilling Dreamforce to the books. We can’t believe...

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The Untapped Potential of Existing Customers

Is understanding the purchasing and renewal trends of your current customers a priority? We’re all in the business of...

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Top Marketing Priorities for CMOs

What are your most pressing marketing initiatives? As we plan the remainder of 2015 and gear up for 2016, it’s...

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What’s the Full-Funnel Effect?

How Predictive Drives Value at Every Stage of the Revenue Cycle NEW RESEARCH SHOWS THAT PREDICTIVE MARKETING TOOLS HELP MARKETERS GROW REVENUE...

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How to Use SLAs to Get Sales and Marketing on the Same Page

How would you grade your marketing and sales alignment? Be honest. Now be a shade more honest – SiriusDecisions states...

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#AutomationVacation End of Summer Reading List

What’s an automation vacation? As savvy modern marketers, we know you worked hard all winter to optimize your tech stack and...

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Are You Ready for Predictive Marketing?

Introducing Lattice’s Predictive Marketing Maturity Model A few weeks back I blogged about the difference between predictive marketing and...

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Customer Marketing Ideas: Tami Monahan Forman of Return Path

“When done well, customer marketing benefits everyone.” For most organizations new customers represent less than 20 percent of total revenue...

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Customer Marketing Ideas: Jessica Cooper of Alfresco

Customer success, customer marketing, customer experience, customer advocacy. These are just some phrases to describe the shift in focusing on...

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Customer Marketing Ideas: Amy Bills of Blackbaud

“It’s Evolved Marketing” Customer success and customer advocacy go hand in hand. We been syncing up with some of the...

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The New Horizons of Predictive Marketing: What We Can Learn from the Journey to Pluto

For the past week I haven’t been able to scroll through Twitter or Facebook without seeing a picture or two...

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Customer Marketing Ideas: Cate Vanasse of Egencia

We’re deep into our series of Q&As with leading practitioners in the customer marketing space. If you’ve missed our interviews...

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Customer Marketing Ideas: Sasa Zelenovic of Acquia

At Lattice, we believe there’s a hidden opportunity to actively market to existing customers. For some reason, so many companies...

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Customer Marketing Ideas: Cristan Brown of Vision Critical

According to MarketingMetrics, companies have a 60-70% chance of selling more to an existing customer. But many marketers …

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What’s the Future of Account-based Marketing?

The foundation for any successful account-based marketing program is clearly identifying the most promising target accounts. By using predictive marketing to...

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