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Prioritizing a High Volume of Leads

Companies with a high volume of inbound leads need to differentiate between high-quality leads and the other noise from inbound channels. Score your inbound leads in real-time so teams can prioritize those with the highest propensity to buy.

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Lattice Engines Predictive B2B Marketing

Three Steps to a Prioritized Database

Score and Enrich Your Database

Identify high-scoring leads and accounts based on firmographic, behavioral, intent and technographic data.

Optimize Marketing Programs

Create segments based on enriched account & lead data which can be fed into existing, customized campaigns in MAP.

Prioritize Sales Follow-Up

Predictive scores and insights are written into CRM systems, so sales can focus only on the leads with the highest propensity to close.

Lattice Engines Predictive B2B Marketing

Aligning Sales and Marketing Efforts

Learn how the marketing team at Cornerstone turned over high-quality leads and account over to sales, who used insights from Lattice to engage with these leads and drove 9x conversion rates when compared to other programs.

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Ready to increase conversion rates and revenue?

See what Lattice Atlas can do with your data today.

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Featured Resources

Citrix Accelerates Sales Success with Data and AI

Learn how Citrix uses Lattice to create the right messages for the right prospects, and drives huge increases in pipeline and deal size.

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Comdata Sees Higher Conversion Rates by Prioritizing Accounts

After just a few months of using Lattice, the ‘A’ accounts are closing at 2x the rate of the ‘D’ or ‘F’ accounts, and have nearly twice the revenue value.

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