Intent Data in 90 Seconds

B2B marketers have known for a long time that the ability to track online behaviors is really critical to understanding buyer intent. Marketing automation only gets us part of the way there since it only has visibility into what happens on our own online properties. That’s where intent data comes in.

Watch this short video with several members of the Lattice team to learn about our view of intent data.

Additional resources on intent data:

Find Buyers Before They Come Knocking On Your Door

The Importance of Looking at All of the Data (Not Just Intent Data)