Marketing and Sales Alignment: Dodgeball
Even though many of us are over hearing about issues with marketing and sales alignment, the truth is that it is an issue that pervades hundreds of companies.
In the spirit of having a little fun, we thought we’d have one company duke it out, old school style – with a friendly dodgeball game.
Watch what happens.
If a dodgeball game is out of the question for your company, here are some resources.
How to Build Trust with Sales: While the DocuSign marketing team was rolling out predictive lead scoring, they knew from the start that it was important to get sales on board. This blog features perspective on establishing predictive trust when implementing lead scoring.
Why Sales Should Stop Ignoring Lead Scores: Much to the chagrin of marketers far and wide, many B2B sales reps have been conditioned to ignore lead scores over time. Learn more about how to get sales to believe in lead scores again.
Helping Marketing to Help Sales to Help Marketing: Here are some marketing and sales alignment ideas from Denis Pombriant that will help you help your sales team, regardless of their process leanings.
Straight Talk from CMOs: This ebook features insight, advice and best practices from top CMOs and marketing leaders.