AI and Data FTW: Create Winning Campaigns for your ABM Program

So, you’ve decided that 2017 is the year you’ll be “doing ABM.” You’ve got alignment with sales. You’ve put together a list of a few hundred (maybe even thousands) of target accounts. You’ve got a dashboard and/or report ready to measure results. Now what? Well, what kind of campaigns will you run? This webinar will walk you through several real-world examples of companies that have run winning ABM campaigns using a combination of creativity, data and AI. Watch to learn: What targeting strategies should you pursue and how do you go about actually doing the segmentation; examples of sales and marketing tactics you can use to engage your targets to maximum effect; and ideas around how you can test different tactics and measure success