Dun & Bradstreet Completes Acquisition of Lattice Engines. Learn More

Creating Customized Buyer Journeys with AI and Data

1:1 B2B marketing and sales is a strategy focusing on targeted marketing initiatives and messaging to your audience. AI, data and digital are the foundation for creating personalized buyer journeys and engaging prospects and customers with relevant and insightful content.

Watch to see how Informatica transformed their marketing with AI and data to deliver customized buyer journeys at scale to achieve a 2x increase in effectiveness while reducing cost per qualified lead by 54%.