Exceeding Your 2018 Revenue Targets With AI And Data
Post Labor Day, B2B revenue teams are heads down in closing out 2017 and planning for 2018. This session will walk through the key plays you must have in your 2018 plan to increase sales and marketing alignment, drive pipeline and exceed revenue targets.
You will see how Sage Software, which sells software to businesses of all sizes in Europe, North America and Asia, used these plays to achieve 6x higher opportunity conversions and 12x higher customer revenue. With a target market of 72M businesses worldwide, Sage used AI and Oracle Eloqua to transform their sales and marketing to drive global market leadership.
- Key takeaways from the session will include:
- How to drive sales and marketing alignment at scale;
- Key use-cases for AI across the entire buyer’s journey from account selection to lead prioritization to retention to upsell; and
- How to drive sales adoption and follow-up on leads provided by marketing.