Hootsuite & Lattice Engines – Building Alignment for Predictive Marketing Success

Integrating any new technology into your sales and marketing stack requires some pre-planning and team alignment. In this webinar Hootsuite will share the steps they took to ensure the smooth introduction of predictive analytics into their own organization. You’ll learn which process changes you need to be thinking about and how to get buy-in from other teams, all with the goal of giving you a faster return on your investment.

Speakers: Antonio Guzman, Hootsuite; David Singh, Lattice Engines