How AI Is Driving Account-First Marketing & Sales
AI and data are key pillars of any effective sales and marketing strategy. Learn how Dropbox uses AI to turbo charge their revenue and achieve growth as follows:
78% of Dropbox’s closed-won opportunities came from sales outreach on predictively-scored and enriched leads!
Listen to Christopher Noon, Data Scientist at Dropbox, who shares how they use the Lattice platform to improve sales productivity and effectiveness by taking an AI-driven approach to Account-based Sales Development.
In this webinar, you will learn:
1. How to identify target accounts and ideal buyer profiles using AI
2. Examples of how Dropbox creates hyper-personalized and contextual conversations with their prospects
3. Walk through the impact that AI has on key metrics such as revenue productivity and sales/marketing effectiveness