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How AI Is Driving Account-First Marketing & Sales

AI and data are key pillars of any effective sales and marketing strategy. Learn how Dropbox uses AI to turbo charge their revenue and achieve growth as follows: 

78% of Dropbox’s closed-won opportunities came from sales outreach on predictively-scored and enriched leads!

Listen to Christopher Noon, Data Scientist at Dropbox, who shares how they use the Lattice platform to improve sales productivity and effectiveness by taking an AI-driven approach to Account-based Sales Development. 

In this webinar, you will learn:

1. How to identify target accounts and ideal buyer profiles using AI

2. Examples of how Dropbox creates hyper-personalized and contextual conversations with their prospects

3. Walk through the impact that AI has on key metrics such as revenue productivity and sales/marketing effectiveness