Journey to the ABM Summit: How Masergy got to Basecamp and Beyond
ABM can seem daunting and unapproachable – especially if you’re looking to get started on a shoestring budget. Forrester Research says that 81% of companies are moving just beyond pilots and 53% have dedicated ABM budget. If you’re one of these companies, you’re likely saying, what’s next?
In this webinar, learn how the best achieve long term ABM success – what are the first steps that they take, what they do as they expand and how.
- A framework for how think about planning your ABM journey
- How SiriusDecisions ABM Program of the Year winner Masergy got started, what they did that earned them this award, and how they’ve evolved since
- Three actionable takeaways for you as you consider scaling your ABM programs