Put Your Account-Based Marketing and Sales Programs Into Action
What technologies should you invest in? How do you go about getting buy-in? What do you need to do to measure success? How can marketing effectively enable sales in an account-based marketing and selling world?
Making a big shift like this can seem overwhelming but it doesn’t have to be! Watch this webinar with Caryl Mostacho, Senior Consultant at Perkuto and Nipul Chokshi, VP of Product Marketing at Lattice Engines, and learn specifics on how to:
- Learn how to get buy-in for ABM
- Understand what marketing’s role is in supporting sales in ABM
- What tactics are most effective in driving successful ABM
- See how other companies have successfully executed their ABM programs
- Identify the technology investments you’ll need to get started