The ABM Metrics that Matter... and the (Surprising) Ones that Don't
As marketers look to expand their Account-Based Marketing (ABM) programs, it's essential to be able to justify the results of existing ABM efforts. Watch this webinar, alongside SiriusDecisions, to learn about the type and class of metrics that can most effectively prove ABM success.
In the webinar, we will:
- Highlight the metrics and methodology that measure ABM programs most effectively
- Identify the potential roadblocks - and how to avoid them - for measuring Account engagement
- Present real-life examples of companies successfully measuring their ABM programs
- Shine a light on the ugly truth behind A/B testing