Three Steps to Paid Media Success in an Account-Based World
B2B buyers expect high-quality, timely, and relevant engagement from brands. B2B marketers must not only provide regular content across multiple channels, including social media and email, but they must do so in a way that is contextualized to their audiences habits, preferences, and interests.
In order to create hyper-targeted engagement across channels, brands are leveraging AI-powered ABM solutions that provide a single source of marketing truth. These solutions help marketers gather key insights, determine segmentation, and deliver timely campaigns. Such personalized experiences can be created on LinkedIn, Twitter, and many other digital channel but these campaigns must be “always on” to keep prospects and key accounts engaged throughout potentially lengthy buying cycles.
Watch this webinar to learn:
- Understand the challenges B2B marketers face in linking paid media to demand gen results.
- Learn 3 ways to leverage paid media to improve the overall effectiveness of your digital strategy.
- Hear examples of industry-leading companies that are getting more from their digital investment with AI and data.