Why ABM and Predictive are B2B Marketing's 2017 Power Couple
Predictive analytics and account-based marketing go together like peanut butter and chocolate. With this combination, it’s easier to create targeted campaigns for a large chunk of key accounts.In this webinar, you’ll learn why it’s important to add predictive analytics to your marketing stack to successfully deploy and scale an ABM campaign. Experts from Lattice and Hootsuite will reveal tips and tricks to:
- Understand which audiences to target for greater value;
- Know what type of content generates engagement with your target accounts; and
- Understand where a predictive deployment can take your teams.